Bringing togetherness into the kitchen.

Introduction

Plated has helped transform how people come together around the kitchen table. I had the opportunity to do a lot of ethnography at Plated. The most beautiful reason why people ordered: “It gives us a chance to have a date night again”. The Plated customers are professional power couples who spend their days at work, Plated gave them an opportunity to be together.

So when we decided to test out at a direct response spot as an acquisition channel, We hired Human Element to visualize our brand narrative.