Transformative Haircare
Transitioning from a purely transactional to a personalized experience.
Introduction
Function of Beauty has transformed how women discover, shop and order haircare products. The Function of Beauty experience capitalizes on personalization by stripping down their brand to the very core so that the audience is always in control. By creating a checkout experiences that reaffirms that metaphor, Function of Beauty can create an online ordering experience unlike any other hair brand.
- Dogstr Dog Walking