Introduction

Yannell Rodriguez is a creative director and design strategist who works with founders looking to transform the world around them.

Currently, I’m helping build gifting platform, Token.ai, I’m also a Creative Director at High Space and take care of dogs at Dogstr.co. In the past, I was the Creative Director at Plated (now sold) and was the VP of Design at Parachute Health.

Things that have happened

Early January, we (Token.ai) launch something that we had been wanting to launch for nearly a year. We always wanted to enable people to send gifts even if they didn’t have an address on hand.

Check it out

In December, Token launches a way to connect with your contacts a little easier. Send a link to your important relationships to collect birthday and other important details.

Create your rolodex

Helping out the wonderful founders of Pivotte with a creative campaign shoot.

More to come

Working with my fav photographer and stylist to create a fresh new look for Token. Think sophisticated, classy, cinematic.

Check out some of the photos

User Research is always interesting. Doing a series of interviews to get a better understanding of gifting behaviors. Lots of generosity, didn’t realize the amount of gratitude that people have for each other. I need to integrate these gestures to my lifestyle.

More, more more.