Design Practice
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Summary
Led design across GenAI, fashion, and social commerce initiatives within Walmart’s core ecosystem, focused on reducing cognitive load in everyday decision-making and enabling more flexible income pathways through social commerce.Scope
Led a multidisciplinary team across product design, research, brand and content, working across core commerce systems and emerging platforms.Work
1. Launched Walmart’s first GenAI assistant to reduce time spent researching and evaluating products, developing brand safety frameworks and motion design system
2. Evolved social commerce systems enabling creator-led selling and new income pathways
3. Contributed to patented conversational systems that shaped how users interact with AI at scaleLeadership
1. Defined and aligned teams around a North Star for conversational and commerce systems
2. Partnered with executive leadership to shape brand and experience strategy
3. Led cross-functional collaboration across brand, marketing product, engineering, merchandising, and external partners
4. Maintained focus on real-world conditions within systems shaped by scale and abstraction🏷️ Director of Product Design
👩🏽🤝👨🏿 Overseeing 10 people
👩🏽🤝👨🏿 Oversaw external partners: Untitled Studio, JKR, Publicis -
Summary
Helped busy parents stay ahead of everyday demands by reducing the mental load of planning, shopping, and reordering, using voice and messaging experiences that fit into the flow of daily life.Scope
Led and scaled a multidisciplinary team from 2 to 14 across product design, brand, research, and conversation design, navigating hiring constraints while expanding capability across voice, messaging, and emerging platforms.Work
1. Designed voice-based commerce systems across platforms including Siri, Google Assistant, in-car environments, and Walmart-native devices, addressing conditions where time, attention, and physical access to interfaces are limited, particularly for parents managing multiple, overlapping responsibilities
2. Led the development of Text-to-Shop, a messaging-based commerce system that enabled purchasing through conversation, reducing dependence on multi-step navigation for users operating within fragmented and time-constrained routines
3. Developed interaction models that supported planning, shopping, and reordering within environments shaped by interruption and constraint, where tasks are completed incrementally rather than in discrete, uninterrupted sessions
4. Designed linguistic systems rooted in everyday speech, maintaining accessibility and legibility within interfaces that often privilege standardized or institutional languageLeadership
1. Defined a North Star centered on reducing cognitive load for households managing complex, overlapping responsibilities
2. Established principles for conversational design grounded in real speech patterns and lived conditions
3. Partnered with executive leadership and platform partners to bring voice and messaging into Walmart’s broader commerce strategy
4. Led cross-functional collaboration across product, engineering, linguistics, and external partners🏷️ Director of Product, Conversation Design and Design Research
👩🏽🤝👨🏿 Overseeing 14 people
👩🏽🤝👨🏿 Oversaw external partners: Untitled Studio, Media Monks, UENO, Publicis, Gunner, Cobalt Labs, Irrational Labs -
Coming Soon
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Coming Soon
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Coming Soon
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Coming Soon
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Coming Soon
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Coming Soon
I’m a design leader with 15+ years of experience leading multidisciplinary teams across product, UX, and systems design.
My work has focused on addressing real, often overlooked conditions, particularly for communities navigating complexity in everyday life. This has included supporting busy parents managing the cognitive load of caregiving, helping patients access essential medical equipment through complex insurance systems, and enabling households to make more sustainable, cost-conscious decisions around food.
This work has taken place across startups, incubators, and enterprise systems, where real conditions are often compressed or obscured by scale. I operate across these layers, from hands-on design to executive decision-making, working to ensure that lived experience is not lost as systems expand and abstract.
How I work
My practice is grounded in the premise that systems should be responsive to lived conditions, rather than requiring individuals to contort themselves to fit pre-defined structures. This requires sustained attention to how people actually organize their lives, make decisions under constraint, and navigate environments shaped by competing demands.
To do this, I draw on forms of inquiry that extend beyond the interface, including ethnographic research, cohort-based engagement, and situated observation through practices such as shop-alongs and shadowing. These approaches make it possible to understand how needs are constituted over time, across contexts, and in relation to social, economic, and temporal pressures, rather than treating them as discrete or decontextualized inputs.
I translate this understanding into shared systems of reasoning within teams. This includes establishing structures for problem framing and decomposition, where relationships between constraints, decisions, and outcomes are made explicit through tools such as problem–solution trees and iterative experimentation cycles. These systems are designed to help teams maintain coherence between what is built and the conditions it is intended to support, particularly as work scales and becomes more abstracted from its original context.
In leading teams, I focus on creating conditions where this understanding can be sustained and distributed. This includes developing shared language, setting expectations for how decisions are made, and supporting individuals in navigating complexity without defaulting to simplification. Management is not treated as oversight, but as the ongoing cultivation of judgment, where team members are able to identify, interpret, and respond to the conditions shaping their work.
This work is necessarily collaborative and participatory. It involves coordinating across product, engineering, research, and leadership, while also creating pathways for those most affected by a system to meaningfully shape its development. Alignment is treated not as a fixed state, but as an ongoing process of negotiation across differing incentives, constraints, and temporalities.
At its core, this approach is oriented toward the development of systems that contribute to more equitable, durable, and place-based futures. It prioritizes continuity over disruption, participation over extraction, and long-term stewardship over short-term optimization, with an emphasis on designing in ways that sustain the conditions under which collective life can continue.