Work Experience

Jetblack (hiring!!)
Product Design Lead, Tools

Jetblack is the first portfolio company within Store Nº8, the incubation arm of Walmart, which is focused on transforming the future of retail. Jetblack is a conversational commerce, shopping service.

Token
Head of Design

Facilitated business pivot, repositioned brand, relaunched a new creative strategy, rebuilt business processes and designed product (marketing, platform, experiments).

01. Brand Positioning + Creative Strategy (coming soon)
02. Product Strategy (coming soon)
03. UX + Design Strategy (coming soon)

Parachute Health
VP, Design

Came in as the VP of Design. Led naming exercise, designed brand identity and launched first product to all major hospitals.

01. UX + Design Strategy (coming soon)
02. Brand Positioning + Creative Strategy (coming soon)

Plated
UX + Creative Director

Was the UX & Creative Director. Broadened menu, geographies, built a cross-functional team, led research, launched subscription, photography, launched a food truck, cookbook, etc.

01. UX + Design Strategy (coming soon)
02. Brand Positioning + Creative Strategy (coming soon)

Dogstr
Co-Founder

Launched a service that connects dog parents to dog caretakers.

Pivotte
High Space, Creative Director

Pivotte is a functional clothing line for working women. Consulted for campaign photography and strategy for product expansion.

01. Campaign One
02. Campaign Two

Function of Beauty
High Space, Design

Tightened up communication strategy, designed checkout experience, homepage, signup flow and all product and lifestyle photography.

01. Lifestyle campaign
02. Product shots
03. Website design direction

TULA
High Space, Design

Created brand strategy, designed and developed digital touchpoints and directed product and lifestyle photography.

01. Lifestyle campaign
02. Product shots
03. Website design direction

New Republic
Interim Product Design Director

Came in to lead New Republic’s digital relaunch working closely with Area17, user testing and build out a custom content management system.

01. Digital Redesign
02. Custom CMS

Betaworks
Hacker-in-residence, Designer

Designed an alpha product for a charity fund platform called Picnic. Worked closely with Mark Forscher to build out the brand.

01. Platform Design

Helix Sleep
Interim Product Design Director

Designed and streamlined checkout experience.

Birchbox
UX Lead

Was brought onboard as the first UX practitioner. Helped with rebrand, iOS launch, user testing, onboarding and various partnership experiences.

Refinery29
UX + Interaction Designer

Came onboard as their first interaction designer. Launched e-commerce, designed partnership experiences and led innovation experiments.

Warby Parker
Freelance Design + Front-end Developer

Designed and developed all touchpoints for Warby Parker’s sunwear launch.