Work Experience —
Brands and Projects

Parachute Health

Came in as the VP of Design. Led naming exercise, designed brand identity and launched first product to all major hospitals.

Dogstr

Launched a service that connects dog parents to dog caretakers.

Plated

Was the UX & Creative Director. Broadened menu, geographies, built a cross-functional team, led research, launched subscription, photography, launched a food truck, cookbook, etc.

Pivotte

Campaign photography and strategy for a new product.

Function of Beauty

Tightened up communication strategy, designed checkout experience, homepage, signup flow and all product and lifestyle photography.

TULA

Created brand strategy, designed and developed digital touchpoints and directed product and lifestyle photography.

New Republic

Came in to lead New Republic’s digital relaunch, user testing and their new content management system.

Betaworks

Designed an alpha product for a charity fund platform called Picnic.

Helix Sleep

Designed and streamlined checkout experience.

Birchbox

Was brought onboard as the first UX practitioner. Helped with rebrand, iOS launch, user testing, onboarding,
partnership experiences.

Refinery29

Came onboard as their first interaction designer. Launched e-commerce, designed partnership experiences and led innovation experiments.

Warby Parker

Designed and developed all touchpoints for Warby Parker’s sunwear launch.

Due to the confidential nature of the work, work is available upon request only.

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