Work Experience
Due to the confidential nature of the work, case studies are available upon request only. Contact me.
Jetblack (hiring!!)
Product Design Lead, Tools
Jetblack is the first portfolio company within Store Nº8, the incubation arm of Walmart, which is focused on transforming the future of retail. Jetblack is a conversational commerce, shopping service.
Token
Head of Design
Facilitated business pivot, repositioned brand, relaunched a new creative strategy, rebuilt business processes and designed product (marketing, platform, experiments).
01. Brand Positioning + Creative Strategy (coming soon)
02. Product Strategy (coming soon)
03. UX + Design Strategy (coming soon)
Parachute Health
VP, Design
Came in as the VP of Design. Led naming exercise, designed brand identity and launched first product to all major hospitals.
01. UX + Design Strategy (coming soon)
02. Brand Positioning + Creative Strategy (coming soon)
Plated
UX + Creative Director
Was the UX & Creative Director. Broadened menu, geographies, built a cross-functional team, led research, launched subscription, photography, launched a food truck, cookbook, etc.
01. UX + Design Strategy (coming soon)
02. Brand Positioning + Creative Strategy (coming soon)
Dogstr
Co-Founder
Launched a service that connects dog parents to dog caretakers.
Pivotte
High Space, Creative Director
Pivotte is a functional clothing line for working women. Consulted for campaign photography and strategy for product expansion.
01. Campaign One
02. Campaign Two
Function of Beauty
High Space, Design
Tightened up communication strategy, designed checkout experience, homepage, signup flow and all product and lifestyle photography.
01. Lifestyle campaign
02. Product shots
03. Website design direction
TULA
High Space, Design
Created brand strategy, designed and developed digital touchpoints and directed product and lifestyle photography.
01. Lifestyle campaign
02. Product shots
03. Website design direction
New Republic
Interim Product Design Director
Came in to lead New Republic’s digital relaunch working closely with Area17, user testing and build out a custom content management system.
01. Digital Redesign
02. Custom CMS
Betaworks
Hacker-in-residence, Designer
Designed an alpha product for a charity fund platform called Picnic. Worked closely with Mark Forscher to build out the brand.
01. Platform Design
Helix Sleep
Interim Product Design Director
Designed and streamlined checkout experience.
Birchbox
UX Lead
Was brought onboard as the first UX practitioner. Helped with rebrand, iOS launch, user testing, onboarding and various partnership experiences.
Refinery29
UX + Interaction Designer
Came onboard as their first interaction designer. Launched e-commerce, designed partnership experiences and led innovation experiments.
Warby Parker
Freelance Design + Front-end Developer
Designed and developed all touchpoints for Warby Parker’s sunwear launch.